There’s a lot to the title of this blog post. To get anywhere near bootstrapping, first you need an idea. And there is no shortage of ideas. Recently it’s become apparent that a lot of smart people are happy to post their ideas for new businesses on popular sites like Hacker News. I grew up thinking that a good idea is precious, and that it must be kept hidden from others at all costs, until it’s ready to be launched to the world. But as the debate about ‘idea versus execution’ rages in small circles of would-be entrepreneurs, I’ve come around in my thinking… to where I believe a good idea is important, but the execution of that idea is what’s truly precious.

Finding an idea that you believe in… that is the hard part. How do you assess the quality of an idea? What makes something worth ‘believing in’? Read the rest of this entry »